10 Web design trends for 2015

Let’s make a peek at web design trends for 2015. There are 10 elements to think about when ordering a new webpage to your hotel.


1. Longer scrolling sites

Screen Shot 2015-02-19 at 11.02.46 AM
Most new site designs published today tend to be longer in length when scrolling through the page. As mobile devices become more popular, it’s becoming more commonplace for sites to opt for scrolling instead of linking as a means to display content, especially on their home pages. It is easier for users to simply scroll through a page to get their information than it is to constantly click to find information.  In addition, the site added some slick animations to make the scrolling experience visually attentive. For example, Apple’s page for its iPhone 6 showcases the long scrolling page trend outside of the home page. It’s designed the main iPhone 6 page to be a long scrolling site, showcasing all of the product’s specs and features.



2. Storytelling and interaction

While having amazing content is always crucial for your website, being able to tell a story through your content is a big plus. Web design in 2015 will likely focus around helping tell a story for users.



3. Absence of large header background images

Screen Shot 2015-02-19 at 2.41.43 PM

Pallas hotel in Tartu


The trend over the last few years have been large header background images, often with text on top, and it is the first thing most visitors see when they come to a site. See Pallas hotel webpage.

4. Removing non-essential design elements in favor of simplicity

There is an idea in design that a design is complete when all of the non-essential elements have been removed. In 2015 we will see more of this idea come into fruition as sites look to find ways to simply their designs by removing non-essential design elements.


5. Fix width centered site layout

Most websites over the last few years have used the “banding” or width: 100 percent design element so that things like images and sections visually stretch the full width of a browser’s viewport. Before this trend became popular, most sites were fix-width and centered in the page. You could tell where the site ended on either side. That fix-width trend seems to be trying to come back in a more modern way. Instead of sites and their content sections going all the way to either side of the viewport, some sites are opting for a max-width to keep their content centered in the viewport. Michele Mazzucco’s site showcases this well.



6. Professional high quality custom photography

Screen Shot 2015-02-19 at 3.02.44 PM

Jaren hotel in Norway


Stock imagery still has its place in design, but for most new websites these days, stock imagery has taken a back seat to professional photography of high quality and unique and custom to the site and purpose. Using custom photography takes the design step a bit further than just picking stock imagery, and it makes you unique in that no one else will have those same pictures on their site.


7. Flyout/slideout app-like menus

Responsive Web design (RWD) has been around for a while. Up until recently, most design emphasis was placed on making the site look great on desktop devices, and just ok on mobile and tablet devices. RWD has moved toward making every experience look great no matter the device. With this move, we are starting to see design elements that take what works on mobile devices and implementing it site wide.

For example Rawnet  showcase this idea of bringing an app-like and responsive menu to their entire site, and not just on devices with smaller viewports.
They’ve opted for a vertical menu on either the left or right side of the page (instead of the typical horizontal menu at the top of the page) that acts more like a flyout/slideout menu – a technique carried over from web apps and responsive design on smaller viewports.


8. Hidden main menus

Screen Shot 2015-02-19 at 12.57.54 PMScreen Shot 2015-02-19 at 3.03.24 PM

More sites hiding their main menus all together when visitors first visit the site. These hidden menus will only become visible when the visitor is ready to move on and clicks the appropriate icon. This is also a technique of responsive design that is starting to be carried over into all of a site’s design instead of just small viewports.
Brian Hoff Design’s new site is a great example of this. He uses the hamburger icon in the top right of his site to hide the main navigation until the visitor clicks on it.


9. Very large typography

Screen Shot 2015-02-19 at 2.07.00 PM

London hotel in Tartu


For 2014, typography was very important in many site designs, and it won’t change any time soon. For 2015 however, large headings and typography getting even larger.
Large typography is likely going to be key in 2015 as a way to enhance the visual hierarchy of the page by ensuring visitors read the largest type on the page first, because that is what grabs our attention first. See for example London hotel main page.



10. Performance and speed

Some design trends have been motivated by the need to make sites load faster and consume less bandwidth. Most of the trends discussed in this article more than likely came out of the need to reduce the size of the site and find ways to quickly load the site for those using mobile or tablet devices or those on slower networks.
Site designers and developers are becoming more keenly aware of the weight of their sites and how their users interact with them. Responsive Web design has helped bring to light these concerns. Things like slow network speed (either on mobile networks or home ISPs) and device type have forced designers and developers alike to pay close attention to the size of their files and sites, how fast those sites load on different speed networks, and mindful of users and their situations such as limited data plans.


11. How to get the website mentioned above? (PS. This point wasn’t mentioned in original source, i think they forgot it;))

And now the easiest part for you. If  you want to have all this and much more then there is one company called ED for hotels who is glad to give you professional help and design a new webpage for your hotel :).  We will be a trustful partner in your developing process. Contact us!


Full article: 10 Web design trends you can expect to see in 2015

This website uses cookies. If you’re comfortable with this, just continue using the site as normal. Read more Accept