Google Sets Deadline for HTTPS

Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure. Over 50% of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers. A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales.


How Will Chrome Warn Users of Insecure Pages?


A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites. Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of  further shepherding more web publishers into upgrading to HTTPS.




Worldwide Impact of Chrome HTTPS Security Warning


The impact will be felt more keenly in some countries than in others. But even in countries where the use of Chrome is low, this still represents 39% of Internet browsers. The need to update to HTTPS is important in Estonia, where Chrome use by January 2018 is as high as 61,26%.



Should You Upgrade to HTTPS?


The answer is that all web publishers should at least consider upgrading to HTTPS. This is no longer a consideration limited to eCommerce sites. The warnings may cause site visitors to begin negatively reacting to warnings on sites that have not upgraded, which may affect advertising impressions, lead generation, sales and so on.  July 2018 is the deadline for when prominent warnings will begin to show to Chrome users. The clock is ticking.



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