Online marketing

Social Media & Google

ED for hotels provides different online marketing activities for hotels like SEO (Search engine optimisation), Google/Yandex Adwords and remarketing campaigns, and Facebook/Instagram campaigns etc.

Lets increase your online sales through successful campaign. Trust us, we will make it possible!


Google & Yandex AdWords

  • Building and increasing traffic to your website via Google and Yandex AdWords by Pay per click text advertisement campaign.
  • Campaign by ED for hotels includes:
    • planning and managing targeted AdWord campaigns in Google & Yandex.
    • create keyword list and ad groups – find out keywords what are most likely used by your potential customers.
    • create text ads.
    • integrate campaign to hotel website and booking engine Google Analytics to get statistics.
    • analyse & results.


Remarketing gives opportunity to show ads for the potential customers who have visited your hotel website. When people leave your website, remarketing helps you to reconnect with them by showing relevant ads across their different devices.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. With a good content & pictures optimization you can get better position in Search Engines.

  • Find out most relevant search keywords for your hotel
  • Create keywords relates website content, titles, url’s, picture names, links etc.
  • Create and upload XML Sitemaps / Set up Webmaster Tool

Facebook / Instagram Ad

Advertising on Facebook makes it easy to find the right people, capture their attention and get results.

Campaign by ED for hotels includes:

  • Campaign set-up in Facebook / Instagram
  • Banners design
  • Set-up the target audience
  • Campaign integration with hotel website Google Analytics
  • Follow campaign and change it accordingly
  • Report of campaign results

Youtube Ad

Video ads turn viewers into fans, and fans into new customers. Let your pre-roll ads or regular video advertising campaigns deliver real success each day.

Google Travel trends report 2017 indicates that three out of five travelers are influenced by watching YouTube videos. Hotels have the distinct opportunity to ensure early brand visibility in the path-to-purchase if they have a video content strategy.

E-mail Marketing

E-mail marketing is a good tool to develop long term relationship with you customer and motivate them come back and book directly.

ED for hotels provides:

  • Create e-mail campaigns & give guidelines how to make it successful.
  • Design pre-stay email to promote your extra services (spa, dinner etc.)
  • Design after stay e-mail to thank you clients, receive feedback and invite them back.

Google Analytics

Google Analytics lets you measure your website traffic, client behaviour and your website ROI.

  • Set up Google Analytics account and integrate it with your webpage
  • Set up Google Webmaster tool
  • Create event codes to different action buttons
  • Google Analytics trainings to help hotels to read Google Analytics.

Google My Business

Get your free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local community. Google my Business includes Google+ set-up.


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