Web Design Trends for 2018

In the fast paced world that we call home, technology, Internet habits and web design trends are constantly changing. So in order for you to stay in the know, we’ve rounded up some web design trends you’ll see online in the new year.


1. Typography

Typography serves as one the most crucial branding elements for any business. For the longest time, it was an unwritten ‘design’ rule to play it safe when it comes to mixing multiple types of fonts, but this year the rules are changing. Typography will take on a new role of acting not only as text but will also serve as an image.

So, what exactly are we going to see?

  • Broken up spacing of words
  • Experimenting with the spacing and weight of the letters
  • Mixing up font families





2. Decorative details

The clean, understated simplistic look might have lasted a while, but it’s time to make way for some decorative details in 2018. Be on the lookout for geometric shapes and icons. They are great for adding a little extra attention to certain areas or content on your site – or simply just for decorative purposes.



3. Layout

One big change in 2017 was the introduction of asymmetrical and unconventional ‘broken’ layouts, and this web trend will still be going strong in 2018. The appeal of the asymmetrical layout is that it is unique, distinctive and sometimes experimental.

In regards to navigation: the horizontal menu along the top of your site is still a good practice but don’t be afraid to go for a creative hamburger menu, a floating social bar and content that’s laid out in unique and untraditional ways. When done right, this fashionable trend will ensure that your website is overflowing with original style.



4. Custom illustrations

Illustrations are great, versatile media for creating images that are playful, friendly and add an element of fun to a site. Experienced artists can make illustrations that are full of personality and tailored to a brand’s tone—what all brands strive for in markets that get more crowded each year.



6. Experiment with colors

Moving onto the colors.  The general theme of 2018 seems to be “everything goes!” From those delicious pastel colors to the vibrant and flashy, to those much loved gradients and monochromatic palettes, color is very much a leading trend for the upcoming year. Of course, solid colors will always be fashionable – black and white styles are still in.



7. Dynamic gradients

Over the last few years, flat design has been a much preferred web design trend over dimensional colors, but gradients are making a big comeback in 2018. Now, gradients are big, loud and full of color. The most popular recent incarnation is a gradient filter over photos—a great way to make a less interesting image look intriguing. A simple gradient background can also be the perfect on-trend solution if you don’t have any other images to work with.


Via Elje Group



8. Mobile first

As mentioned earlier, mobile browsing has now officially surpassed desktop. Almost everyone these days shops and orders on their smartphone. Now mobile design has matured. The roll-out burger has become established, minimizing the menu for the small screen.


19 Web Design Trends for 2018
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ED for hotels team has a lot of experience in website design and is always following the latest trends in web design.


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