2019 is about delivering in the user experience. Web design trends prioritize speed and mobile that ensure fast loading times and high search engine rank, eye-catching simple designs combined with asymmetrical layouts, immersive video backgrounds, and more.
Staying current on the latest web design trends is crucial to the success of the website. A lot changes every twelve months in terms of popularity with visuals, algorithm updates, and best practices. A website that looks sleek and modern today could look outdated and cheesy in just a few months’ time. That’s why knowing the difference between a trend in the industry and a passing fad is so important when designing your website.
How much time do you think that you get to make a good impression with a potential customer? If you’re talking about interacting with them online, you have less than three seconds. As you can see, a beautiful site is a beautiful site. But if the design is so data-heavy that it takes too long to download, you could be losing loads of revenue due to no one sticking around to even look at your site. Even worse, with the Google Speed Update that went into effect in July 2018, Google has begun prioritizing rankings for sites that load faster than others, and it’s likely that other search engines are soon to follow.
What all of this means is that as websites need to load faster, so does web design need to prioritize speed during the design process.
Flat Design / Minimalism
Clean, minimalist designs, or flat designs, are characterized by loading quickly and are currently trendy and desirable for two important reasons. First, both mobile users and desktop browsers can experience quick-loading websites. Secondly, they can hold high SEO value. Flat design helps a site fulfill a lot of the speed requirements that search engines are starting to require. This’s why flat design has started to become popular and will continue to be trendy into 2019.
Speed isn’t just the only ruler that Google has been using to measure websites by. In 2015, mobile searches overtook desktop searches overall, making mobile search the highest search form worldwide. In accordance with this, Google has changed which sites they index first — they now prioritize mobile sites over sites that aren’t mobile friendly.
The visual result is something that will first and foremost enhance the user’s experience with the website on the device that they will most likely be searching from. This design trend is meeting the demand that mobile users are requiring and will likely be the trend for a long time to come.
Broken Grid/Asymmetrical Layouts
In 2019, web design trends are all about thinking outside the box, or rather, the grid. Broken grid and asymmetrical designs are leaving their mark across the web design industry in a big way. In spite of the push from many web designers towards flat, fast, minimalist design, there’s also a large contingent of designers advocating for the fresh, striking look of broken layouts.
In spite of the minimalist, quick-loading, flat design trends, video backgrounds are still incredibly popular as a trend going into 2019. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
The power of video literally can’t quite be stated in words — they convey your message quickly and effectively, something that it could take paragraphs of text to accomplish. The video does it in a matter of seconds. This is especially useful when you have a complex message to explain to your users in the short amount of time that you have their attention.
Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.
Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.
Color is one of the most important elements in a website. It cultivates a mood, unifies a brand and guides users through an interface by creating visual landmarks. For 2019, we’re seeing daring black-and-white web design making impressive statements. Ironically, the biggest effect black-and-white designs can have is in their combination with minimal amounts of color. Adding an accent color will not only break up the sea of monochrome but will make points of interest and calls-to-action leap out.
ED for hotels team has a lot of experience in website design and is always following the latest trends in web design.