Blog

Kubija Hotel & Nature Spa case study

Blog

Kubija Hotel & Nature Spa
Experience Using BOUK PMS

 

Our long-term client, Kubija Hotel & Nature Spa, shares interesting facts on how they have enhanced their website’s online sales with the help of BOUK software and the benefits the hotel has gained from it.

Kubija Hotel & Nature Spa utilizes BOUK by ED for hotels for their website booking engine software, integrated with the SITEMINDER channel manager.

We believe that a convenient online environment is a major advantage for today’s customers making reservations. Additionally, the security of the environment and flexible cancellation conditions are important.

Ly Voolaid
General Managager of Kubija Hotel & Nature Spa

 

80% OF ONLINE BOOKINGS FROM Kubija.ee WEBSITE

With the client’s permission, we reveal interesting facts about Kubija Hotel & Nature Spa’s online sales for 2023. Located amidst the forests of Võru County, Kubija Hotel & Nature Spa can be cited as a prime example of the belief that everything is possible, always being willing to try new opportunities and to serve as a test client for new developments.

In 2023, 50% of all Kubija Hotel & Nature Spa were made through online channels, with 80% of their customers utilizing Kubija’s online booking environment and only 20% of orders placed through portals such as BOOKING.COM and HOOKUSPOOKUS.

 
 

FEWER CANCELLATIONS

An interesting fact is that bookings made through Kubija`s own website are canceled less frequently than those made through intermediaries. The reason might be that the lead time for bookings made on our own website is shorter than for bookings made through intermediaries.

LABOR COST SAVINGS

As a result, Kubija has been able to save on labor costs. For example, in 2023, savings amounted to 0.2 of an accountant’s position and 0.5 of a sales assistant’s position, who previously handled bookings and gift card management.