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Technology & Hospitality Business

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5 Reasons Why You Should Use Technology in the Hospitality Business

Today’s guest expects more — and expects it faster.
In the hospitality industry, using technology is no longer a luxury — it’s a prerequisite for success and staying competitive. If you want to increase profit, simplify operations, and offer a modern guest experience, it’s time to let technology work for you.
Here are 5 reasons why accommodation providers should make the most of what technology has to offer.

1.Increase revenue & occupancy – Let PMS and RMS Work Together

The magic happens when your Property Management System (PMS) and Revenue Management System (RMS) are in sync. The PMS holds guest and booking data, while the RMS analyzes it to recommend optimal pricing and timing. Hotels that combine these systems see smarter rate decisions, better occupancy, and significantly more bookings.

Use an RMS when you want to stop guessing and start optimizing—especially during high and low demand seasons.
BOUK PMSPriceLabs 

2. Automate the Boring Stuff – Save Time, Avoid Mistakes

Repetitive tasks like assigning rooms, sending welcome letters, or handling guest questions via chatbot? Let automation handle it. With a smart PMS, these processes happen in the background—freeing up your team to focus on what matters most: the guest.

No more copy-pasting room assignments or manually writing emails.
BOUK already has it all.

3. Enhance the Guest Experience – From Smart Check-in to a Warm Sauna

Today’s guests want speed, convenience, and comfort. Think online check-in, smart locks with code access, and even pre-heated saunas on arrival. With the right tech, you can offer services that feel seamless—and even luxurious—without adding more pressure on your staff.

Hospitality is still human, but technology makes it smoother.
BOUK X HUUM, Themo, WebLock, TTLock, Tesa Assa Abloy, Igloohome, KeyCafe.

4. Sell More Than Just Rooms – Bundle Services Like a Pro

Modern guests want experiences—not just a bed. With the right tech, you can sell everything in one cart: accommodation, special events, spa treatments, gift cards, and even local tours. A well-connected PMS lets you create packages, sell smartly all services and products, and boost average spend per guest.

Make your booking engine work like a hospitality e-shop. 
BOUK already has it all.

5. Let Guests Step Inside Before They Arrive – Use Virtual & Augmented Reality

Virtual tours are no longer just a “nice to have.” With VR and AR tools, guests can explore rooms, spa areas, meeting spaces, and more—before they ever make a booking. This immersive preview builds confidence and drives higher conversion rates, especially for weddings, events, or high-end stays.

Seeing is believing—especially when it’s in 360°.
Park Hotel Viljandi 360°.

Park Hotell Viljandi Virtuaaltuur