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Up to 80% of hotel bookings are made on mobile devices

Criteo’s latest Travel Insights Report reveals the increasing influence of mobile shopping in the travel industry. The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change.

 

Travel companies with mobile apps saw 60% of their bookings take place on mobile devices in Q4 2017, up from 41% during the same period in 2016, while online travel agents now see almost half (45%) of all bookings take place on a smartphone or tablet.

 

The increase in mobile travel booking is being driven by travelers looking for last-minute deals and over-night stays. With mobile platforms making it easier than ever before to book a weekend away on a whim, searches on smartphones and bespoke travel booking apps have spiked, and accounts for up to 89% of traffic, for last-minute bookings.

 

With the traditional post-Christmas travel booking period expected to see total Q1 sales increase by up to 80% compared to November, the data reveals the importance of an exceptional mobile and app experience.

 

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