Criteo’s latest Travel Insights Report reveals the increasing influence of mobile shopping in the travel industry. The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change.
Travel companies with mobile apps saw 60% of their bookings take place on mobile devices in Q4 2017, up from 41% during the same period in 2016, while online travel agents now see almost half (45%) of all bookings take place on a smartphone or tablet.
The increase in mobile travel booking is being driven by travelers looking for last-minute deals and over-night stays. With mobile platforms making it easier than ever before to book a weekend away on a whim, searches on smartphones and bespoke travel booking apps have spiked, and accounts for up to 89% of traffic, for last-minute bookings.
With the traditional post-Christmas travel booking period expected to see total Q1 sales increase by up to 80% compared to November, the data reveals the importance of an exceptional mobile and app experience.
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